ROI Calculator

Use this calculator to determine the ROI (Return on Investment) for any marketing campaign. Just enter your marketing program costs and projected program results under Input and click Calculate to instantly calculate the estimated ROI and other pertinent details like cost per customer, cost per new customer purchasing your product, and more. Use this tool to test different sets of assumptions to see how your marketing program results might vary with different response rates and different conversion rates.

Input
How many customers are you marketing to?
What are the total projected marketing campagin cost?
$
Response rate
(% of responses expected)
%
Conversion rate
(% of responders expected to make purchases)
%
How much do you expect each customer to spend (on average)?
$
Result

What's new!

Small and Medium Enterprises (SMEs) interested in raising their productivity will be able to get help from any one of the five Enterprise Development Centres (EDCs) under a new Productivity Management Programme (PMP).

Click here for details
 

EDC, in its efforts to reach out to SMEs has the following new initiatives to offer to SMEs:




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